Marketing Manager – (Managed Service Provider – IT)

  • 5+ Years
  • Work from Office

We are seeking a Marketing Manager to drive demand generation, brand awareness, and lead generation for our U.S.-based MSP (Managed Service Provider) business. The ideal candidate will have experience in B2B IT services marketing, a deep understanding of the MSP industry, and expertise in digital marketing, content strategy, and lead nurturing. This role requires a strategic thinker who can execute targeted campaigns, leverage marketing automation, and collaborate with sales teams to convert leads into customers.

Job Description:

  • US Shift (6:00 PM to 3:00 AM IST)
  • Working Days: 5 days (Mon-Fri)
  • Experience: 5+ Years

Detailed Job Roles and Responsibilities

  • Marketing Strategy & Execution:
    • Develop and execute multi-channel marketing campaigns to generate leads and drive customer acquisition.
    • Create and optimize email marketing, paid ads, SEO, and social media campaigns.
    • Align marketing strategies with business goals to increase brand awareness and market penetration in the U.S.Lead Generation & Nurturing:
    • Implement and optimize marketing automation tools (HubSpot, Marketo, etc.) to nurture leads.
    • Work with sales teams to develop and refine lead qualification processes.
    • Track, measure, and optimize lead generation efforts using Google Analytics, CRM, and marketing dashboards.

    Brand Positioning & Competitive Analysis:
    • Research competitors and market trends to refine value propositions and messaging.
    • Ensure consistent brand messaging across all marketing channels.
    • Optimize website conversion rates with landing pages and call-to-actions (CTAs).

    Collaboration & Reporting:
    • Work closely with sales teams to align marketing efforts with revenue goals.
    • Analyze key performance metrics (KPIs) and adjust strategies based on data insights.
    • Provide monthly reports on campaign performance, lead quality, and ROI.

 

Job Requirements

  • • 5+ years of experience in B2B marketing, preferably in IT services or MSP industry.
    • Proven track record in lead generation and digital marketing (SEO, PPC, email marketing).
    • Experience with CRM & marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
    • Strong knowledge of content marketing, demand generation, and inbound strategies.
    • Excellent written and verbal communication skills.
    • Ability to work independently and collaborate with cross-functional teams.
    • Familiarity with U.S. IT market trends and MSP industry dynamics.Preferred:
    • Experience marketing Managed IT Services, Cloud Solutions, Cybersecurity, or Help Desk Services.
    • Certifications in Google Ads, HubSpot, or other digital marketing platforms.
    • Hands-on experience with LinkedIn Ads, Google Ads, and paid social campaigns.

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Marketing Manager – (Managed Service Provider – IT)

  • 5+ Years
  • Work from Office
Job Posted
February 12, 2025
Department
Job Location
Work from Office
HR Phone number
8849175455
HR E-mail address
[email protected]